LetsGO

Work Categories

UX & UI Design, Illustration Design, CMS Website Development, App Design

Client

LetsGO Group Limited

Platforms

iOS, Android

Description

LetsGO is a social meet-up app designed to connect people on-the-go across Hong Kong. The platform encourages spontaneous connections, enabling users to discover events, activities, and like-minded individuals nearby. Its website serves as the primary gateway for new users, introducing them to the app’s features and motivating downloads.

LetsGO – Meet-Up App – App Design and Website Revamp

Challenge

The main goal was to refresh the website with a modern, lively, and user-friendly design that encourages people to download the app. We wanted it to feel fun, easy to navigate, and clearly show the value of LetsGO.

What We Did

UX & UI Design: Built a clean, mobile-first layout with smooth navigation, eye-catching CTAs, and micro-interactions to keep users engaged.
Illustration Design: Added custom, playful illustrations that reflect Hong Kong’s social energy and give the brand a unique identity.
CMS Development: Developed the site on a flexible CMS, making content updates simple and future scaling effortless.

Results

The new website feels fresh, approachable, and conversion-focused. It’s easier to use, looks more dynamic, and better represents the LetsGO brand. With a scalable CMS and stronger visual identity, the platform now drives more downloads while staying easy to manage and update.